Non-Boozy Drinks
& Food Festival
This festival is designed for people who want to have fun without alcohol. Set in the heart of Austin, it’s a vibrant three-day event featuring non-alcoholic vendors and trendy restaurants from across Texas. Held outdoors in downtown Austin, the festival offers an exciting lineup of activities, including drag shows, food tastings, live music, and comedy performances. This unique event brings a fresh, inclusive experience to Austin—something the city has never seen before.
Project Scope
- Illustration
- Concept
Discovery
In order to come up with the concept, I had to make a mood board to get inspiration.
Possible Names
- Austin’s Booze-Free Food and Drinks Festival
- Austin’s Zero Proof Food and Drinks Festival
- Austin’s Sober Food and Drinks Festival
- Sober Era Food and Drinks Festival
- Zero Proof Drinks and Food Festival
Possible feelings I wanted to express
- Happiness
- Exclusive
- Empowered
- Inspired
- Joy
- Celebration
I got to sketching possible concepts that incorporated the feelings and mood board.
I narrowed it down to "Pour Joy, not alcohol" as the concept I wanted to use. I decided to start sketching a possible flow that incorporated different drinks and cups. The sparkles and hearts represented the joy that is being poured. Once the sketch was complete I went ahead and design a simple mock up of how it could look.
Final Iteration
After a couple of iterations I had completed the mock for the home page as well as social media designs.
